SNAP TALK WITH CEO OF SNAP CHAT EVAN SPIEGEL.

Being a 21st century human it is odd if you do not know what is snap chat. It is the running source of energy in millions of users who use it to spread and share their stories using pictures and videos alone.

Here is a list of questions to quench our immediate doubts about snapchat.

·        How was Snapchat created?

 

Snapchat is an image messaging and multimedia mobile application created by Evan Spiegel, Bobby Murphy, and Reggie Brown when they were students at Stanford University.

 

·        Why did they make Snapchat?

 

Snapchat’s logo, named GhostfaceChillah (based on GhostfaceKillah of the Wu-Tang Clan), is a ghost to represent the “There, then gone” nature of their photo sending service.

 

·        How long has Snapchat been around?

 

By October 22 2012, Snapchat had not made any revenue and Spiegel said at the time that the company was not open to being acquired. By February 2013, Snapchat confirmed a US$13.5 million Series A funding round led by Benchmark Capital, which valued the company at between US$60 million and US$70 million.

 

 

 

 

About Evan Spiegel

 

Evan Thomas Spiegel (born June 4, 1990) is an American Internet entrepreneur. He is the co-founder and CEO of the American multinational technology and social media company Snap Inc., which he created with Bobby Murphy and Reggie Brown while they were students at Stanford University (then known as Snapchat).US$2.1 billion (August 2016) is his net worth.

 

Life before snapchat

 

Before Evan Spiegel was Evan Spiegel, there were times he wanted to fit in.

 

Like in June 2012, when Spiegel walked across a makeshift stage erected inside Stanford University’s football stadium to collect a diploma he hadn’t actually earned.

 

Spiegel, then 22, was still a few credits short of graduating with his degree in product design. Stanford let him walk at its graduation ceremony with the assumption that he’d eventually finish his schoolwork.

 

His friends were all graduating, and his family was in town for the ceremony. Missing that moment would have been embarrassing.

 

 

Spiegel never ended up graduating. Now, he says, he wishes he hadn’t pretended that he did.

 

“It reminded me that oftentimes we do all sorts of silly things to avoid appearing different,” Spiegel told USC’s business school graduates last May. “Conforming happens so naturally that we can forget how powerful it is. But the thing that makes us human are those times we listen to the whispers of our soul and allow ourselves to be pulled in another direction.”

 

Evan Spiegel no longer conforms, and he doesn’t have to: He runs — and controls — Snapchat

 

 

What is the difference between snap chat and other social media sites like facebook?

 

Unlike,Facebook, which knows as much about you as some of your closest friends, Snapchat doesn’t ask you to tell it everything about yourself, and it doesn’t follow you around the internet to collect your data. As a result, it’s not targeting you with the very personal ads that Facebook is known for and are “creepy.”

 

Everyone plays along because Snapchat is where everyone wants to be. It’s where presidential hopefuls exchange barbs and where you can find behind-the-scenes videos from the NFL and the Academy Awards. Four years ago, teens used Snapchat for sexting. Last week, Barack Obama used it to plug health care reform. It is ever reforming to cater the needs of those who want to see something different.

 

Heis known as a work in progress personally

 

I’m not a great manager,” he said at Recode’s annual Code Conference last year. “I try to be a great leader. And for me that’s been going through a process of, not how to be a great CEO but how to be a great Evan.”

 

Becoming a “great Evan” involves near-constant curiosity, sources say. Spiegel likes to take crash courses in other people’s brains, meeting with them to mine for information on his topics of interest before graduating onto someone else. Among his previous tutors: SoftBank’s Nikesh Arora, Twitter’s Jack Dorsey and Google’s Eric Schmidt.

 

Those who have succeeded at Snapchat — there are about half a dozen executives with degrees of influence, depending on who’s recounting the list — seem to gain their power primarily through their access to Spiegel. With the exception of strategy boss Imran Khan, none of them carry any type of public profile outside the company, a plan that’s very much by design.

 

When asked about Spiegel’s controlling tendencies, his supporters like to point to Steve Jobs, who was not known for running Apple as a democracy.

 

If it worked for Jobs, why can’t it work for Spiegel?

 

Not a coincidence: Spiegel has a painting of Jobs hanging in his office.

 

 

Snapchat is well suited for millennials

 

So many things about Snapchat seemed counterintuitive: It collected no data on users to target them with ads, for instance. But more importantly, its defining feature was its ephemeral nature.

 

You take a picture or video. You share it. It vanishes.

 

Spiegel said that day that saving tons of stuff was for old people and the social networks they favored, like Facebook (though he didn’t name them). Millennials had a different mindset, he added:

 

‘I’m not the first person to hate looking at myself seven years ago. A lot of [social networks] create your profile and at some point, as you are accumulating all this stuff, it’s not really you any more.’

 

Apparently, that vision has proved to be as ephemeral as a typical snap on Snapchat. Because today, Snapchat announced “Memories,” a new feature that lets you save your snaps!

 

According to Snapchat’s blog post, this new feature is “a personal collection of your favorite moments that lives below the Camera screen.”

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

References:

http://www.ibtimes.com/how-snapchat-ceo-evan-spiegel-speaks-millennial-not-just-using-popular-mobile-app-2362380

http://www.recode.net/2016/5/9/11594144/evan-spiegel-snapchat

http://venturebeat.com/2016/07/06/ceo-evan-spiegel-explains-why-snapchats-new-memories-feature-is-a-terrible-idea/